Budweiser Asks Men To Conserve Water By Not Shaving

Budweiser is asking adult men across America to help save one million gallons of water by not shaving in the days and weeks leading up to World Environment Day, June 5.
In 2010, more than 1,200 employees from Budweiser brewer Anheuser-Busch skipped shaving for one week prior to World Environment Day, helping to save about 42,000 gallons of water. This year, Budweiser is expanding the effort by inviting suppliers, partners, wholesalers, retailers, and consumers to join the effort.
"Water is a key ingredient in the brewing of Budweiser and all our beers, which is why water conservation is a priority both inside and outside our breweries," said Kathy Casso, vice president of corporate social responsibility at Anheuser-Busch. "In the past three years alone, our 12 U.S. breweries have reduced water use by 34 percent. Additionally, our employees and their families take action by volunteering to participate in local river cleanup projects in communities across the country."
As part of its annual recognition of World Environment Day, Anheuser-Busch and its Budweiser brand will again donate $150,000 to River Network to help support the organization watershed conservation projects in each of the company's 12 U.S. brewery cities. These projects will include stream/river cleanups, education programs, tree plantings and various activities that support the environment and provide employees and local wholesalers the opportunity to volunteer in their communities.