5 Thoughts about How to Make a C-Store Thrive

I was recently interviewed and asked – what are your 5 thoughts about Starting a Business. I thought briefly about this. Literally 2-3 minutes. And here are my thoughts:

NICHE. When starting a business, be sure you have a niche. You cannot have a business to caters to everyone. Donald Trump is not simply a real estate investor or a landlord. He has specific locations, income levels, lifestyle, and other demographic and psycho-graphic information that he caters to.
When you are an accountant or an attorney or an engineer who has worked for a business for a number of years, and determine that you desire to have more control over your life, you simply don’t decide to hang out a shingle. Once again, you SHOULD determine your perfect client – and the better grasp and vision you develop about this perfect client, the better. And marker exclusively to that client base (although be willing to take clients that are not in that client base).
Recently I attended a networking event. When asked what I did, I noted I did Business Growth Consulting for the niche I am focused on. By the end of the meeting, I had eight referrals regarding clients, in 5 different business classifications (obviously, four of them did not fit my niche, but I am able to provide the same services to these four other businesses just as easily as my strategies are immutable).

SIZE OF NICHE. If you pick to service a niche where there are only 3 prospective clients, do not be disappointed if you cannot attract more than two clients.

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