Digital Coupons Show Significant Gains

Coupons.com Inc. issued its Digital Coupons Trends Report for 2010 which indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the previous year. Compared to coupons distributed in newspapers, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.
Representing more than 16 percent of the U.S. population, more than 49 million American consumers are now using online coupons, up from 45 million in 2009. Of the 49 million online coupon users, almost one-third (14.8 million) has not read or looked into the Sunday newspaper for coupons within the prior six months, a 13 percent increase over 13.1 million in 2008. Research also indicates 73 percent of all U.S. shoppers have used online printable web coupons to date.
Cereal was by far the most popular coupon category in 2010, followed by yogurt, refrigerated dough, portable snacks, vegetables, baby products, soup, air, rug and fabric care, cheese and lastly, lunch meats.