Thursday, October 14, 2010

Sun Chips New Bag!

Frito Lay will be reformulating a new eco-friendly bag that is less noisy for itsSunChips brand. Five of the six SunChips flavors will return to the old packaging with the Original flavor staying in the green brand for now. The noise of the bag has been described by media reports from lawnmowers to jet engines.

Tuesday, October 12, 2010

David Cook from American Idol winner is a Don Miguel Taquito Fan

Lou P one of our members recently met David Cook's dad at a trade show, he works for some tobacco company. He told Lou that David is a huge fan of Don Miguel taquitos (oftengets them from Quik Trip as you can hear in this video) Apparently a fan sent him a case but they thawed before they got to him. So we have been supplying him samples for months now and he say Gracias!

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Tuesday, October 5, 2010

7-11 spoof on LeBron James

LeBron Waynes Makes His Decision: Chicken Wings

National Association of Convenience Stores

NACS was founded August 14, 1961, as the National Association of Convenience Stores. It is an international trade association representing more than 2,200 retail and 1,800 supplier company members. NACS member companies do business in nearly 50 countries worldwide, with the majority of members based in the United States. The U.S. convenience store industry, with 144,875 stores across the United States (as of December 31, 2008), posted $624 billion in total sales for 2008, with $450 billion in motor fuels sales.

NACS serves the convenience and petroleum retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members' businesses. In 2007, the association shortened its name to NACS and added a tagline that better defines its presence both internationally and at the retail fueling level: The Association for Convenience and Petroleum Retailing.

Membership
While 49 of the top 50 convenience stores in the United States are members of NACS, the majority of its members are small, independent operators. More than 70 percent of its total membership is comprised of companies that operate 10 stores or less. This membership base roughly tracks the industry as a whole. Of the 145,000 convenience stores in the United States, 62 percent are owned and operated by someone who only has one store.

Government Relations
NACS is the industry's voice in the federal government — to the executive, legislative and judicial branches. Its issues are as varied as the industry it represents, from motor fuels to credit card fees to labor to taxes. These include:

Motor Fuels: NACS is the industry’s leading advocate on motor fuels policy and represents 80 percent of the country’s retail fuel sales. NACS recognizes the unique role of the convenience store retailer within the motor fuel system and represents the industry's interests before Congress and the administration.

Credit Card Fees: Credit card fees are the convenience and petroleum retailing industry’s top pain point. In 2008, credit card fees surged another 10.5 percent to reach a record $8.4 billion — nearly three times the level just five years ago — an amount more than $3 billion greater than convenience store industry pretax profits. NACS is currently urging Congress to persuade the credit card companies to explain their fees, practices and policies to retailers and the public. NACS is the named plaintiff in a class action suing not only Visa and MasterCard, but also their issuing banks.

Labor and Healthcare: The convenience store industry employs 1.73 million Americans, and labor and healthcare costs are the largest expense category for the industry. NACS seeks to work with congressional leaders on labor and healthcare issues so that retailers can control their costs and not have to make the choice between offering benefits and hiring new employees.

NACS Products
NACS produces a variety of products to help retailers grow their businesses, from research and marketing to human resources support to category management. NACS also has several industry-specific reports and programs that define the industry’s performance:

NACS State of the Industry Report: the industry’s premier benchmarking tool and the most comprehensive collection of firm-level, store-level and category data and trends based on the convenience store industry’s annual performance.
CSX: the largest purpose-built, online database of financial and operating data in the industry.

Consumer Tracking Program: a store-level shopper entry and exit research and insight program.

Gas Price Kit: NACS shares details from the gas price kit at AAA's annual convention and explains how retail fuel prices are determined.

NACS Events
NACS develops a host of targeted events, designed facilitate interaction between suppliers and retailers, increase industry awareness with regards to legislative developments in the industry, and encourage an exchange of ideas about new products and best practices. Signature events hosted by NACS include:

NACS Show: Drawing more than 21,000 attendees and 1,200 exhibitors which cover nearly 400,000 net square feet, it rotates between three cities: Las Vegas, Chicago and Atlanta. The event also features nearly 60 workshops and three general sessions.

NACStech: Approximately 1,300 attendees and more than 100 exhibitors are expected at NACStech, which also will feature 24 workshops dedicated to critical industry topics including PCI and triple DES compliance, state-of-the-art loyalty programs and maximizing POS strategies.

NACS State of the Industry Summit: The event delivers a thorough review of trends and opportunities by dissecting comprehensive industry data.

NACS Global Forum: The annual event allows retailers and suppliers to interact with their counterparts from other countries, share global best practices, understand emerging trends, gain consumer insights and experience new ideas in the convenience channel.

NACS Leadership Forum: A world-class event that brings together a broad base group of retailers and suppliers to provide thought leadership relevant to our industry, strengthen existing relationships and build new business relationships.

Tuesday, September 28, 2010

Incentives or Discounts; increased profit or eroded margin? Are you using buckshot, or firing a rifle?

When it comes to loyalty programs and promotional strategy there are two schools of thought in retail. On one hand, there are those who believe that everyday low pricing is the surest way to gain consumers trust and their business. These businesses believe that loyalty programs are just about giving bigger discounts to your best customers. Certainly one very large retailer with “every day low pricing” has reached the pinnacle and it is hard to argue with their success. But, with the giant sitting on top of the low price heap, what can the rest of the retailer community do to gain market share? Certainly you can not compete on price and stay in business very long. Nevertheless, many retailers cling to the monthly coupon flyer or web site promotion offering today’s new deal; the Buckshot approach.

The second school of thought has a different perspective on pricing and strategy. These retailers believe that consumer’s make purchasing decisions for a complex set of reasons and that their behavior can be motivated by incentive. In this model the customer’s loyalty is critical to business success. The concept is to track, measure, and then provide specific incentives to individuals based on their demonstrated purchasing behavior. This science is the most effective use of marketing budgets and is focused on increasing business with each current customer. This is the rifle shot, one bullet for each customer.

At the end of the day it’s all about profit. Profit is the difference between success and failure. When it comes time to pay the bills, or dividends, the only number that matters is the “bottom line”, you either earn a profit or you go out of business, “no margin, no mission”. Regardless of strategy, every program, and every effort must have an ROI. The objective is to make money; buy low, and sell high. It’s hard to make up a loss on volume! Successful retailers negotiate for the best price, terms & conditions and then set prices and launch promotions that will motivate more profitable customer purchasing thus, maximizing profit. Earning a profit is the battle you fight with yourself as you pick the right price point to execute your sales strategy. It takes cunning and courage to set solid price points, avoiding the traps of promotional discounts that erode margin simply to increase “top line” performance. Does your sales strategy drive more profitable sales, or is your strategy to be the low priced retailer turning over inventory for increased sales?

In every contest there is a moment when the game is decided. A touch-down or goal is scored, a home run hit, or a competitor’s doors shuttered. Retail is a lot like sports. Taking the lead and then winning the contest is about momentum and emotion. Employees and customers must be engaged, excited and motivated to participate. Success is defined as both top-line and bottom-line growth. Company strategy needs to set realistic goals designed to achieve long term success. Retailers use incentives to motivate employees and engage customers. Incentives without loyalty programs are simply discounts. Discounts erode margin. Loyalty programs increases both top line growth and increased profits.

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Tuesday, September 7, 2010

Rutter's Nominated for Top C-Store in the World!

Rutter’s Farm Stores has been nominated for the Insight NACS International Convenience 2010 Retailer of the Year award.

Rutter’s is one of Six Finalists and the only American Company on the
list:

Rutter’s Farm Stores, USA
7-Eleven, Australia
Applegreen, Ireland
Pick n Pay, South Africa
TEMMA, REWE, Germany
Topaz/Centra, Ireland
While you may not vote for the company you work for, the contest organizers encourage industry people to "get out the vote".

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